Direwolf

A Simplified Freight Platform

Direwolf is a freight marketplace that connects owner-operators and carriers to flatbed loads across the United States—think Uber for freight. Collaborating with a team of five engineers and a Product Manager, we developed a highly innovative experience, delivering a user-centered app for carriers and a desktop application for shippers and brokers to ingest, track, and manage loads.

This project overview offers a top-level view of the brand and product I crafted based on brand strategy, analysis, and UX research. If you are interested in the process and want to take a deep dive into my human-centered design process, please explore this UX Case Study.