Coffee Circle

Brand Repositioning & Online Experience

Coffee Circle is an e-commerce startup for fairtrade coffee. As Creative Director, I evolved the brand’s existing logo, strategically developed their new identity, and rolled out a digital brand style guide in Notion. The following examples focus on the digital experiences. While repositioning the brand, I started designing product pages early on. These prototypes helped demonstrate how to address the strategic shift in the digital experience and align with the client.